Social media page vs Web page
So you know your way around social media and have decided to save some money on web presence by having a social media page instead of a web page. Social media pages, especially a Facebook Page is very important. What is the importance you wonder? Well, besides saving you money and time while promoting your business to your Facebook friends and contacts, a Facebook page can also help to connect your work to the rest of the world. This is because Facebook has a great advertising system which allows you to allocate a certain budget to display your products or services to people over a certain number of days, depending on your budget. So you have the control of advertising your page according to your funds when and how you would like to. You can also choose the geographical location, age and gender you would like to advertise to!
As you advertise more often and the likes on your page increase, more and more people will view your page and post updates, which mean more potential clients for you!
How does this defer from a webpage and do you really need one? A social media page and website page are different. Both are needed but used differently. Also, if you do have a website, then a web page isn’t always needed. You see your Facebook page is meant to attract potential clients through advertising and your web page or website is meant to ensure your viewers that your business or company is legit. This is because almost anyone can have a social media page. And while these companies have strict procedures to do away with fake accounts, it is always beneficial for you to ensure credibility in every way. People are constantly fed with ads, websites and pop ups tens if not hundred times a day! The question of legitimacy crops up on the minds of people because let’s face it, we are dealing with each other online as opposed to face to face so we look for every way possible to see if we can trust each other or not. So it is important to show credibility on all platforms. Social media presence and web presence work well together in doing so.
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